/* ============================================================
   MamaWillow — Angebot (Sales) page
   Brand design system carried over from the Home/Contact pages:
   Fraunces serif headlines · Caveat hand-script kickers · Inter body
   Cream grounds · forest-green primary · rust accent · warm yellow hero
   The source page's harsh red (#DC2626) is mapped to brand --rust,
   its assorted greens to --green, its #F9F9F6 alt grounds to --cream-warm.
   ============================================================ */

:root {
  --font-sans: "Inter", system-ui, sans-serif;
  --font-serif: "Fraunces", "Times New Roman", serif;
  --font-hand: "Caveat", "Comic Sans MS", cursive;

  --green: #2f5d36;
  --green-deep: #234627;
  --rust: #974822;
  --rust-deep: #7d3a1a;
  --cream: #fdfcf7;
  --cream-warm: #f6f1e6;
  --hero-yellow: #f3eab4;
  --hero-cream: #f8ecc0;
  --ink: #1d1c19;
  --ink-soft: #2c2620;
  --muted: #6c624e;
  --line: #e3d9c2;
  --sage: #eef3e9;
  --gold: #caa45a;
  --cta: #3e9b53;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

html, body {
  margin: 0; padding: 0;
  background: var(--cream);
  font-family: var(--font-sans);
  color: var(--ink-soft);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

a { color: inherit; }
button { font-family: inherit; cursor: pointer; }
img { display: block; max-width: 100%; }
sup { font-size: .62em; vertical-align: super; line-height: 0; }

::-webkit-scrollbar { height: 10px; width: 10px; }
::-webkit-scrollbar-thumb { background: #d8ccaf; border-radius: 999px; }
::-webkit-scrollbar-track { background: transparent; }

.container { max-width: 1180px; margin: 0 auto; padding: 0 24px; }
.narrow { max-width: 720px; margin-left: auto; margin-right: auto; }

/* ── Shared type helpers ───────────────────────────────────── */
.kicker {
  font-family: var(--font-hand);
  color: var(--rust);
  font-size: 28px; line-height: 1;
  transform: rotate(-1.5deg);
  display: inline-block;
  margin-bottom: 6px;
}
.serif { font-family: var(--font-serif); }
.h-display {
  font-family: var(--font-serif); font-weight: 500;
  letter-spacing: -.025em; line-height: 1.02; color: var(--ink);
  margin: 0;
}
.h-section {
  font-family: var(--font-serif); font-weight: 500;
  font-size: clamp(30px, 4.6vw, 48px);
  letter-spacing: -.02em; line-height: 1.05; color: var(--ink); margin: 0;
}
.h-section em, .h-display em { font-style: italic; color: var(--green); font-weight: 600; }
.lead {
  font-family: var(--font-serif); font-size: clamp(17px, 2vw, 21px);
  line-height: 1.5; color: #3a342a; letter-spacing: -.005em;
}
.eyebrow {
  font-size: 11px; font-weight: 700; letter-spacing: .22em;
  text-transform: uppercase; color: var(--rust);
}

/* ── Buttons ───────────────────────────────────────────────── */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 12px;
  text-decoration: none; border: none; cursor: pointer;
  font-family: var(--font-sans); font-weight: 700;
  font-size: 13px; letter-spacing: .16em; text-transform: uppercase; white-space: nowrap;
  padding: 18px 30px; border-radius: 999px;
  transition: transform .15s ease, box-shadow .15s ease, background .15s ease;
}
.btn svg { flex-shrink: 0; }
.btn-green { background: var(--green); color: #fff; box-shadow: 0 14px 28px -16px rgba(47,93,54,.55); }
.btn-green:hover { background: var(--green-deep); transform: translateY(-1px); }
.btn-rust { background: var(--cta); color: #fff; box-shadow: 0 16px 30px -14px rgba(62,155,83,.55); }
.btn-rust:hover { background: color-mix(in oklab, var(--cta) 86%, #000); transform: translateY(-1px); }
.btn-block { width: 100%; }
.btn-lg { padding: 20px 34px; font-size: 14px; }
.link-underline {
  text-decoration: underline; text-decoration-color: var(--gold);
  text-underline-offset: 5px; font-size: 14px; font-weight: 600;
  letter-spacing: .04em; color: var(--ink-soft);
}

/* ── Announcement bar ──────────────────────────────────────── */
.announce {
  background: #f7e7d3; color: var(--rust-deep);
  border-bottom: 1px solid rgba(151,72,34,.28);
  font-size: 12.5px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase;
  text-align: center; padding: 10px 16px; cursor: pointer;
  display: flex; align-items: center; justify-content: center; gap: 8px; white-space: nowrap;
}
.announce .dot { color: var(--rust); }
.announce strong { color: var(--green); font-weight: 700; }
.announce-clock { color: var(--rust); font-weight: 700; font-variant-numeric: tabular-nums; }
.announce .calm-only { display: none; }
body.no-urgency .announce .urgency-only { display: none !important; }
body.no-urgency .announce .calm-only { display: inline; }

/* ── Header / nav ──────────────────────────────────────────── */
.site-header {
  position: sticky; top: 0; z-index: 60;
  background: rgba(253,252,247,.86); backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.site-header .bar {
  display: flex; align-items: center; justify-content: space-between;
  gap: 24px; padding: 14px 24px; max-width: 1180px; margin: 0 auto;
}
.logo-lockup { display: inline-flex; align-items: center; text-decoration: none; }
.brand-logo { height: 36px; width: auto; display: block; }
.logo-lockup .wordmark {
  display: inline-flex; flex-direction: column; line-height: .9;
  font-family: var(--font-serif); font-weight: 600; font-size: 19px;
  color: var(--green); letter-spacing: -.005em;
}
.logo-lockup .wordmark em { font-style: italic; }
.nav-links { display: flex; align-items: center; gap: 30px; }
.nav-links a {
  font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase;
  color: var(--ink); text-decoration: none; padding-bottom: 3px;
  border-bottom: 1.5px solid transparent; transition: color .15s, border-color .15s;
}
.nav-links a:hover { color: var(--green); border-bottom-color: var(--green); }
.nav-cta { display: inline-flex; }

/* ── Hero ──────────────────────────────────────────────────── */
.hero {
  position: relative;
  background: linear-gradient(95deg, #f8eec0 0%, #f4e6b0 40%, #f1dfa1 70%, #ead693 100%);
  overflow: hidden;
}
.hero-grid {
  position: relative; z-index: 2;
  max-width: 1140px; margin: 0 auto; padding: 30px 24px 38px;
  display: grid; grid-template-columns: 1fr 0.92fr; gap: 52px; align-items: center;
}
.hero-rating { display: inline-flex; align-items: center; gap: 8px; margin-bottom: 14px; }
.hero-rating img { height: 16px; }
.hero-rating span { font-size: 13px; font-weight: 600; color: #5a5240; line-height: 1; }
.hero .kicker { font-size: 21px; margin-bottom: 6px; }
.hero h1 {
  font-family: var(--font-serif); font-weight: 500;
  font-size: clamp(30px, 3.4vw, 44px); line-height: 1.0; letter-spacing: -.025em;
  color: var(--ink); margin: 0;
}
.hero h1 em { font-style: italic; color: var(--green); font-weight: 600; }
.hero-sub {
  margin: 13px 0 0; font-family: var(--font-serif);
  font-size: clamp(15px, 1.5vw, 17px); line-height: 1.5;
  color: #4a4434; max-width: 440px; letter-spacing: -.003em;
}

/* compact price figure — replaces the bulky cost box */
.hero-price {
  margin-top: 18px; display: inline-flex; align-items: center; gap: 14px;
  background: rgba(255,251,230,.72); border: 1px solid rgba(202,164,90,.45);
  border-radius: 14px; padding: 10px 16px;
}
.hero-price-fig { display: inline-flex; align-items: baseline; gap: 6px; }
.hero-price-fig .now { font-family: var(--font-serif); font-weight: 700; font-size: 30px; color: var(--rust); line-height: 1; }
.hero-price-fig .per { font-size: 12.5px; font-weight: 600; color: var(--ink-soft); }
.hero-price-vs { font-size: 12.5px; color: var(--muted); line-height: 1.3; max-width: 150px; }
.hero-price-vs .was { text-decoration: line-through; }

.hero-cta-row { margin-top: 20px; display: flex; flex-wrap: wrap; align-items: center; gap: 16px; }
.hero-trust {
  list-style: none; margin: 16px 0 0; padding: 0;
  display: flex; flex-wrap: wrap; gap: 8px 18px;
}
.hero-trust li { font-size: 13px; font-weight: 600; color: var(--green); display: inline-flex; gap: 6px; align-items: center; }

/* ── Carousel ──────────────────────────────────────────────── */
.carousel { position: relative; }
.carousel-frame {
  position: relative; border-radius: 22px; overflow: hidden;
  border: 1px solid rgba(151,72,34,.14);
  box-shadow: 0 40px 70px -38px rgba(40,30,10,.5);
  background: #fff;
}
.carousel-track { display: flex; transition: transform .4s cubic-bezier(.4,0,.2,1); }
.carousel-track img { width: 100%; flex-shrink: 0; object-fit: cover; }
/* keep the hero compact: cap the carousel to a square plate */
.hero-media .carousel-frame { aspect-ratio: 1 / 1; }
.hero-media .carousel-track { height: 100%; }
.hero-media .carousel-track img { height: 100%; object-position: center; }
.carousel-arrow {
  position: absolute; top: 50%; transform: translateY(-50%); z-index: 3;
  width: 40px; height: 40px; border-radius: 999px; border: 1px solid var(--line);
  background: rgba(253,252,247,.92); color: var(--green);
  display: grid; place-items: center; box-shadow: 0 6px 16px -6px rgba(0,0,0,.3);
}
.carousel-arrow:hover { background: #fff; }
.carousel-arrow.prev { left: 12px; }
.carousel-arrow.next { right: 12px; }
.carousel-dots { display: flex; justify-content: center; gap: 7px; margin-top: 14px; }
.carousel-dots button {
  width: 8px; height: 8px; border-radius: 999px; border: none; padding: 0;
  background: rgba(151,72,34,.25); transition: all .2s;
}
.carousel-dots button.active { background: var(--rust); width: 22px; }

/* ── Section scaffolding ───────────────────────────────────── */
.section { padding: clamp(48px, 7vw, 84px) 0; }
.section.warm { background: var(--cream-warm); }
.section.tight { padding: clamp(36px, 5vw, 60px) 0; }
.section-head { text-align: center; max-width: 760px; margin: 0 auto clamp(28px,4vw,44px); }
.section-head .lead { margin-top: 10px; }
.hr { border: none; border-top: 1px solid var(--line); max-width: 900px; margin: 0 auto; }

/* ── Press logos — minimal logo strip ──────────────────────── */
.press-strip {
  padding: clamp(30px,4.5vw,48px) 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--cream);
  text-align: center;
}
.press-title {
  font-family: var(--font-serif); font-weight: 500;
  font-size: clamp(22px,2.8vw,32px); letter-spacing: -.02em; line-height: 1.1;
  color: var(--ink); margin: 0 0 clamp(22px,3vw,32px);
}
.press-title sup { font-size: .5em; }
.press-title em { font-style: italic; color: var(--green); font-weight: 600; }
.press-row {
  display: flex; align-items: center; justify-content: space-between;
  gap: clamp(20px,5vw,56px); flex-wrap: wrap;
  max-width: 920px; margin: 0 auto;
}
.press-row img {
  height: clamp(46px,5vw,62px); width: auto; max-width: 132px; object-fit: contain;
  flex: 0 1 auto;
  filter: grayscale(1) opacity(.55); transition: filter .25s ease;
}
.press-row img:hover { filter: grayscale(0) opacity(1); }

/* ── Two-column science block ──────────────────────────────── */
.split { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(28px,4vw,56px); align-items: center; }
.split p { font-size: 16px; line-height: 1.65; }
.ing-list { list-style: none; margin: 16px 0; padding: 0; display: grid; gap: 12px; }
.ing-list li { display: flex; gap: 12px; align-items: flex-start; font-size: 15px; line-height: 1.6; }
.ing-list .em { font-size: 20px; line-height: 1; margin-top: 1px; flex-shrink: 0; }
.chip-row { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 10px; }
.chip {
  display: inline-flex; align-items: center; gap: 5px;
  background: var(--sage); color: var(--green-deep);
  font-size: 13px; font-weight: 600; padding: 6px 12px; border-radius: 999px;
}
.pull-quote {
  border-left: 3px solid var(--green); padding: 6px 0 6px 16px; margin: 20px 0 0;
  font-family: var(--font-serif); font-style: italic; font-size: 16px;
  line-height: 1.6; color: #4a4434;
}
.framed-img { border-radius: 20px; overflow: hidden; border: 1px solid var(--line); box-shadow: 0 30px 56px -34px rgba(0,0,0,.3); }
.framed-img img { width: 100%; display: block; aspect-ratio: 1 / 1; object-fit: cover; }
.caption { text-align: center; font-size: 12px; color: var(--muted); margin-top: 10px; }

/* ── Statement band — premium editorial moment ─────────────── */
.statement-band { position: relative; overflow: hidden; padding: clamp(56px,8vw,100px) 0; text-align: center; }
.statement-band.light { background: linear-gradient(180deg, var(--cream) 0%, var(--cream-warm) 100%); }
.statement-band.green { background: linear-gradient(135deg, #2f5d36 0%, #28522e 52%, #1f4525 100%); }
.statement-mark { position: absolute; width: 480px; height: auto; right: -100px; bottom: -130px; opacity: .06; pointer-events: none; }
.statement-band.green .statement-mark { filter: brightness(0) invert(1); opacity: .09; }
.statement-inner { position: relative; z-index: 1; max-width: 720px; }
.statement-orn { display: inline-block; font-size: 22px; color: var(--rust); margin-bottom: 14px; }
.statement-band.green .statement-orn { color: #f3e29d; }
.statement-title { font-family: var(--font-serif); font-weight: 500; font-size: clamp(30px,4.6vw,52px); line-height: 1.06; letter-spacing: -.025em; color: var(--ink); margin: 0; }
.statement-band.green .statement-title { color: #fff; }
.statement-rule { display: block; width: 54px; height: 2px; background: var(--rust); margin: 22px auto 26px; border-radius: 2px; opacity: .85; }
.statement-band.green .statement-rule { background: #f3e29d; }
.statement-copy p { font-size: clamp(16px,1.9vw,18px); line-height: 1.8; margin: 0 0 18px; color: #4a4434; }
.statement-band.green .statement-copy p { color: rgba(238,242,232,.84); }
.statement-copy p:last-child { margin-bottom: 0; }
.statement-copy .punch { font-family: var(--font-serif); font-size: clamp(19px,2.4vw,24px); line-height: 1.5; color: var(--green); font-weight: 500; margin-top: 26px; letter-spacing: -.01em; }
.statement-band.green .statement-copy .punch { color: #f3e29d; }
.statement-copy strong { color: var(--ink); }
.statement-band.green .statement-copy strong { color: #fff; }

/* ── Feature cards (4 + center product) ────────────────────── */
.feature-3 { display: grid; grid-template-columns: 1fr 1.2fr 1fr; gap: clamp(24px,4vw,64px); align-items: center; }
.feature-col { display: grid; gap: 36px; }
.feature-card { text-align: center; display: flex; flex-direction: column; align-items: center; }
.feature-card img.badge { width: 60px; height: 60px; margin-bottom: 12px; }
.feature-card h3 { font-family: var(--font-serif); font-weight: 600; font-size: 19px; color: var(--ink); margin: 0 0 8px; letter-spacing: -.01em; }
.feature-card p { font-size: 14.5px; line-height: 1.55; color: var(--muted); margin: 0; }
.feature-card strong { color: var(--ink-soft); }

/* ── How it works ──────────────────────────────────────────── */
.steps { display: grid; grid-template-columns: repeat(3,1fr); gap: clamp(18px,3vw,28px); }
.step img { width: 100%; border-radius: 18px; margin-bottom: 14px; aspect-ratio: 1/1; object-fit: cover; }
.step .num {
  display: inline-grid; place-items: center; width: 30px; height: 30px; border-radius: 999px;
  background: var(--green); color: #fff; font-family: var(--font-serif); font-weight: 600; font-size: 15px;
  margin-bottom: 10px;
}
.step h3 { font-family: var(--font-serif); font-weight: 600; font-size: 19px; color: var(--ink); margin: 0 0 6px; }
.step p { font-size: 15px; line-height: 1.55; color: var(--muted); margin: 0; }
.run-row { text-align: center; font-size: 14px; color: var(--muted); margin-top: 24px; display: flex; flex-wrap: wrap; gap: 8px 18px; justify-content: center; }
.run-row span { display: inline-flex; gap: 6px; align-items: center; }

/* disclosure (ingredient reveal) */
.disclosure { max-width: 900px; margin: 28px auto 0; background: #fff; border: 1px solid var(--line); border-radius: 18px; overflow: hidden; }
.disclosure-head { display: flex; align-items: center; gap: 10px; padding: 16px 20px; font-family: var(--font-serif); font-weight: 600; color: var(--green); font-size: 17px; }
.disclosure-head svg { transition: transform .3s; }
.disclosure[open] .disclosure-head svg, .disclosure.open .disclosure-head svg { transform: rotate(180deg); }
.disclosure-body { max-height: 0; opacity: 0; overflow: hidden; transition: max-height .4s ease, opacity .3s ease; padding: 0 20px; }
.disclosure.open .disclosure-body { padding: 0 20px 20px; }
.ing-hero { display: grid; grid-template-columns: repeat(3,1fr); gap: 14px; margin-bottom: 18px; }
.ing-hero .card { text-align: center; }
.ing-hero img { width: 100%; aspect-ratio: 1/1; object-fit: cover; border-radius: 12px; margin-bottom: 8px; }
.ing-hero p.name { font-family: var(--font-serif); font-weight: 600; font-size: 15px; margin: 0 0 4px; color: var(--ink); }
.ing-hero p.desc { font-size: 13px; line-height: 1.45; margin: 0; color: var(--muted); }
.ing-tags { border-top: 1px solid var(--line); padding-top: 14px; }
.ing-tags .tag { display: inline-flex; align-items: center; gap: 5px; background: var(--cream-warm); font-size: 12px; line-height: 1.3; border-radius: 999px; padding: 5px 11px; }
.ing-tags .tag img { width: 14px; height: 14px; }
.ing-tags .tag .k { font-size: 10px; color: var(--muted); }

/* ── Why-it-works trio ─────────────────────────────────────── */
.why-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: clamp(24px,3vw,40px); }
.why-card img { width: 100%; height: 240px; object-fit: cover; border-radius: 14px; margin-bottom: 18px; }
.why-card h3 { font-family: var(--font-serif); font-weight: 600; font-size: 20px; color: var(--ink); margin: 0 0 8px; letter-spacing: -.01em; }
.why-card p { font-size: 15px; line-height: 1.6; color: var(--muted); margin: 0; }
.why-card strong { color: var(--ink-soft); }

/* ── Science / enzyme cards ────────────────────────────────── */
.sci-grid { display: grid; grid-template-columns: repeat(5,1fr); gap: 14px; align-items: stretch; }
.sci-card { background: var(--sage); border-radius: 14px; padding: 18px; }
.sci-card.warn { background: #fbf1ea; border: 1px solid #ecd3c4; }
.sci-card .em { font-size: 24px; margin-bottom: 8px; }
.sci-card h3 { font-family: var(--font-serif); font-weight: 600; font-size: 15.5px; margin: 0 0 6px; line-height: 1.25; color: var(--ink); }
.sci-card p { font-size: 13.5px; line-height: 1.5; color: #51493b; margin: 0; }
.sci-card ul { margin: 0; padding-left: 16px; font-size: 13.5px; line-height: 1.8; color: #51493b; }

/* ── Reviews ───────────────────────────────────────────────── */
.review-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 22px; }
.review {
  background: #fff; border: 1px solid var(--line); border-radius: 18px;
  padding: 26px 24px; display: flex; flex-direction: column; gap: 12px;
}
.review .stars { display: inline-flex; gap: 2px; }
.review .head { font-family: var(--font-serif); font-size: 18px; line-height: 1.4; color: var(--ink); margin: 0; letter-spacing: -.01em; }
.review .body { font-size: 14.5px; line-height: 1.6; color: var(--muted); margin: 0; }
.review .who { margin-top: auto; padding-top: 12px; border-top: 1px solid var(--line); }
.review .who .name { font-size: 13px; font-weight: 700; color: var(--ink); margin: 0 0 6px; letter-spacing: .02em; }
.review .who .src { display: flex; align-items: center; gap: 8px; }
.review .who .src .tp { font-size: 13px; font-weight: 700; color: #191919; }
.review .who .src img { height: 18px; }

/* ── Reviews · clean Amazon screenshot masonry (mamawillow.com) ── */
.rev-stats {
  display: flex; flex-wrap: wrap; justify-content: center; gap: clamp(22px,5vw,60px);
  max-width: 720px; margin: 0 auto clamp(30px,4vw,44px); padding: 22px 30px;
  background: var(--cream-warm); border: 1px solid var(--line); border-radius: 16px;
}
.rev-stat { text-align: center; }
.rev-stat .num { display: block; font-family: var(--font-serif); font-weight: 600; font-size: clamp(26px,3vw,34px); color: var(--green); line-height: 1; }
.rev-stat .lbl { display: block; margin-top: 7px; font-size: 11.5px; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.rev-grid { column-count: 2; column-gap: 22px; max-width: 1080px; margin: 0 auto; }

/* live mamawillow.com reviews wall */
.hm-reviews__wall { column-count: 3; column-gap: 20px; max-width: 1120px; margin: 0 auto; }
@media (max-width: 980px) { .hm-reviews__wall { column-count: 2; } }
@media (max-width: 620px) { .hm-reviews__wall { column-count: 1; max-width: 460px; } }
.hm-reviews__card {
  break-inside: avoid; margin: 0 0 20px; background: #fff;
  border: 1px solid var(--line); border-radius: 14px; overflow: hidden;
  box-shadow: 0 16px 34px -24px rgba(40,30,10,.32);
}
.hm-reviews__cardImg { position: relative; }
.hm-reviews__cardImg img { display: block; width: 100%; height: auto; }
.hm-reviews__cardImg.is-collapsed { max-height: 340px; overflow: hidden; }
.hm-reviews__cardFade { position: absolute; left: 0; right: 0; bottom: 0; height: 96px; background: linear-gradient(to bottom, rgba(255,255,255,0), #fff 86%); pointer-events: none; }
.hm-reviews__cardMore {
  position: absolute; bottom: 12px; left: 50%; transform: translateX(-50%);
  display: inline-flex; align-items: center; gap: 6px; white-space: nowrap;
  background: var(--cream-warm); color: var(--green); border: 1px solid var(--line);
  font-family: var(--font-sans); font-size: 12px; font-weight: 700; letter-spacing: .04em;
  padding: 8px 16px; border-radius: 999px; box-shadow: 0 6px 16px -8px rgba(0,0,0,.25);
}
.hm-reviews__cardMore:hover { background: #fff; }
.hm-reviews__cardLess {
  display: block; width: 100%; background: transparent; border: none; border-top: 1px solid var(--line);
  color: var(--muted); font-family: var(--font-sans); font-size: 12px; font-weight: 600;
  letter-spacing: .04em; padding: 10px; cursor: pointer;
}
.hm-reviews__cardLess:hover { color: var(--green); }
.rev-more { display: flex; justify-content: center; margin-top: 28px; }
.rev-foot { text-align: center; font-family: var(--font-hand); font-size: 25px; color: var(--rust); margin: 26px 0 4px; }
.amz-foot { text-align: center; color: var(--muted); margin: 4px auto 0; max-width: 56ch; font-size: 12.5px; font-style: italic; }

/* ── Offer section ─────────────────────────────────────────── */
.offer { background: linear-gradient(160deg, #2f5d36 0%, #28522e 55%, #1f4525 100%); color: #f4efe2; }
.offer .container { padding-top: clamp(40px,6vw,68px); padding-bottom: clamp(40px,6vw,68px); }
.offer-head { text-align: center; margin-bottom: 28px; }
.offer-head .kicker { color: #f3e29d; }
.offer-head h2 { font-family: var(--font-serif); font-weight: 500; font-size: clamp(28px,4vw,46px); letter-spacing: -.02em; line-height: 1.05; margin: 0; }
.offer-head h2 em { font-style: italic; color: #f3e29d; }

.countdown { display: flex; align-items: center; justify-content: center; gap: 10px; margin: 18px 0 4px; }
.countdown .lbl { font-size: 12px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: #e7dcb6; }
.countdown .clock { display: inline-flex; gap: 6px; }
.countdown .unit { background: rgba(255,255,255,.1); border: 1px solid rgba(243,226,157,.4); border-radius: 10px; padding: 6px 10px; min-width: 44px; text-align: center; }
.countdown .unit b { font-family: var(--font-serif); font-size: 22px; font-weight: 600; color: #fff; line-height: 1; display: block; }
.countdown .unit span { font-size: 9px; letter-spacing: .12em; text-transform: uppercase; color: #cdbf93; }

.offer-card {
  background: var(--cream); color: var(--ink-soft);
  border-radius: 24px; overflow: hidden; max-width: 980px; margin: 0 auto;
  display: grid; grid-template-columns: .78fr 1.22fr; align-items: stretch;
  box-shadow: 0 50px 90px -40px rgba(0,0,0,.5);
}
.offer-media { background: var(--cream-warm); position: relative; overflow: hidden; min-height: 100%; }
.offer-media img { width: 100%; height: 100%; object-fit: cover; object-position: center; display: block; }
.offer-body { padding: clamp(22px,2.4vw,32px); }
.offer-body h3 { font-family: var(--font-serif); font-weight: 600; font-size: clamp(19px,2.2vw,23px); color: var(--ink); margin: 0 0 10px; line-height: 1.15; letter-spacing: -.01em; }
.offer-chips { display: flex; flex-wrap: wrap; gap: 6px 14px; margin: 0 0 16px; }
.offer-chips span { display: inline-flex; align-items: center; gap: 5px; font-size: 12.5px; font-weight: 600; color: var(--green); }
.opt-label { font-size: 11px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; color: var(--muted); margin: 0 0 10px; }

.opt {
  display: block; border: 1.5px solid var(--line); border-radius: 16px;
  margin-bottom: 12px; cursor: pointer; background: #fff;
  transition: border-color .15s, box-shadow .15s, background .15s; overflow: hidden;
}
.opt-min { padding: 15px 18px; }
.opt.active { border-color: var(--green); box-shadow: 0 0 0 3px rgba(47,93,54,.12); background: #fbfcf8; }
.opt-main { display: flex; align-items: flex-start; justify-content: space-between; gap: 14px; }
.opt-left { display: flex; gap: 12px; align-items: flex-start; }
.opt-radio { width: 20px; height: 20px; border-radius: 999px; border: 2px solid var(--line); flex-shrink: 0; margin-top: 2px; display: grid; place-items: center; transition: border-color .15s; }
.opt.active .opt-radio { border-color: var(--green); }
.opt.active .opt-radio::after { content: ""; width: 10px; height: 10px; border-radius: 999px; background: var(--green); }
.opt-title { font-family: var(--font-serif); font-weight: 600; font-size: 18px; color: var(--ink); line-height: 1.15; }
.opt-sub { font-size: 13px; color: var(--muted); margin: 4px 0 0; line-height: 1.4; }
.opt-sub .free { color: var(--rust); font-weight: 700; }
.opt-right { display: flex; flex-direction: column; align-items: flex-end; flex-shrink: 0; text-align: right; }
.price-line { display: flex; align-items: baseline; gap: 8px; justify-content: flex-end; }
.price-line .old { text-decoration: line-through; color: #9a8e74; font-size: 16px; }
.price-line .price { font-family: var(--font-serif); font-weight: 700; font-size: 24px; color: var(--ink); line-height: 1; }
.opt-right small { font-size: 11.5px; color: var(--muted); margin-top: 4px; }

/* hero option (saver) — the visual no-brainer */
.opt-hero { border-width: 2px; border-color: rgba(47,93,54,.45); }
.opt-hero.active { border-color: var(--green); box-shadow: 0 20px 44px -22px rgba(47,93,54,.5); }
.opt-ribbon {
  background: var(--green); color: #fff; font-size: 11.5px; font-weight: 700;
  letter-spacing: .08em; text-transform: uppercase; padding: 9px 16px;
  display: flex; align-items: center; justify-content: center; gap: 7px;
}
.opt-ribbon .ribbon-short { display: none; }
.opt-pad { padding: 16px; }
.opt-hero .price-line .price { font-size: 34px; }
.opt-hero .opt-right small { color: var(--green); font-weight: 700; font-size: 12.5px; }
.save-chip { display: inline-block; background: var(--rust); color: #fff; font-size: 11px; font-weight: 700; padding: 3px 9px; border-radius: 999px; margin-bottom: 6px; letter-spacing: .03em; }
.opt-stack { list-style: none; margin: 14px 0 0; padding: 14px 0 0; border-top: 1px solid var(--line); display: grid; grid-template-columns: 1fr 1fr; gap: 8px 20px; }
.opt-stack li { display: flex; gap: 8px; align-items: flex-start; font-size: 13px; line-height: 1.35; color: #51493b; }
.opt-stack li svg { margin-top: 1px; flex-shrink: 0; }
.opt-stack strong { color: var(--ink); }

.offer-assure { display: flex; flex-wrap: wrap; justify-content: center; gap: 9px 18px; margin: 14px 0 0; }
.offer-assure span { display: inline-flex; align-items: center; gap: 6px; font-size: 12.5px; font-weight: 600; color: var(--green); }
.offer-note { font-size: 13px; color: var(--muted); text-align: center; margin: 8px 0 0; }
.offer-fine { text-align: center; font-size: 11px; color: #9a8e74; line-height: 1.4; margin-top: 8px; }
.bought-line { text-align: center; font-size: 13px; color: var(--muted); margin: 14px 0 0; }
.bought-line b { color: var(--rust); }

/* ── Guarantee band ────────────────────────────────────────── */
.guarantee { background: var(--cream-warm); text-align: center; }
.guarantee .seal { width: 84px; height: 84px; border-radius: 999px; background: var(--sage); display: grid; place-items: center; margin: 0 auto 18px; }
.guarantee p { font-size: clamp(15px,1.8vw,17px); line-height: 1.75; color: #51493b; max-width: 560px; margin: 0 auto 16px; }
.guarantee strong { color: var(--ink); }
.tier-rows { max-width: 480px; margin: 0 auto 24px; display: grid; gap: 10px; }
.tier { display: flex; align-items: center; justify-content: space-between; gap: 12px; border-radius: 12px; padding: 14px 18px; font-size: 14px; font-weight: 600; }
.tier.best { background: #eef5ec; border: 1px solid var(--green); color: var(--ink); }
.tier.std { background: #f3eee3; border: 1px solid var(--line); color: var(--ink); }
.tier .ok { color: var(--green); font-weight: 700; }
.tier.std .ok { color: var(--muted); }
.trust-line { font-size: 13.5px; color: var(--muted); margin: 0 0 24px; }
.trust-line .ok { color: var(--green); }

/* ── FAQ ───────────────────────────────────────────────────── */
.faq-list { max-width: 820px; margin: 0 auto; display: grid; gap: 10px; }
.faq-item { background: var(--cream-warm); border: 1px solid var(--line); border-radius: 14px; overflow: hidden; }
.faq-q { display: flex; align-items: center; justify-content: space-between; gap: 14px; padding: 16px 20px; cursor: pointer; font-family: var(--font-serif); font-weight: 600; font-size: 16.5px; color: var(--ink); line-height: 1.35; }
.faq-q svg { flex-shrink: 0; transition: transform .3s; color: var(--green); }
.faq-item.open .faq-q svg { transform: rotate(180deg); }
.faq-a { max-height: 0; opacity: 0; overflow: hidden; transition: max-height .35s ease, opacity .25s ease; }
.faq-a-inner { padding: 0 20px 18px; font-size: 15px; line-height: 1.65; color: #51493b; }
.faq-a-inner a { color: var(--green); }
.faq-a-inner strong { color: var(--ink); }

/* ── Trust badges + sources + footer ───────────────────────── */
.payment { text-align: center; padding: 28px 24px; background: var(--cream); }
.payment img { max-width: 540px; width: 100%; margin: 0 auto; }
.sources { background: var(--cream); }
.sources .container { padding-top: 8px; padding-bottom: 40px; }
.sources h4 { font-size: 13px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin: 0 0 10px; }
.sources ul { margin: 0; padding-left: 18px; font-size: 12px; line-height: 1.7; color: #9a8e74; word-break: break-word; }
.sources p.note { font-size: 12.5px; color: var(--muted); line-height: 1.6; margin: 0 0 14px; }

.site-footer { background: var(--green); color: #cdd9c6; padding: 60px 24px 96px; position: relative; }
.footer-grid {
  max-width: 1180px; margin: 0 auto;
  display: grid; grid-template-columns: 1.7fr 1fr 1fr 1fr; gap: 44px;
}
.footer-brand .logo-lockup, .footer-brand .logo-lockup .wordmark { color: #f3efe3; }
.footer-brand .brand-logo { height: 44px; filter: brightness(0) invert(1); opacity: .95; }
.footer-tag { font-family: var(--font-serif); font-size: 17px; line-height: 1.5; color: #eaf0e4; max-width: 300px; margin: 20px 0 0; letter-spacing: -.005em; }
.footer-made { font-size: 13px; color: #a8baa0; margin: 16px 0 0; }
.footer-ps { font-size: 13px; color: #a8baa0; margin: 5px 0 0; }
.footer-ps a { color: #f3e29d; text-decoration: none; }
.footer-ps a:hover { text-decoration: underline; }
.footer-col h4 { font-size: 11px; font-weight: 700; letter-spacing: .22em; text-transform: uppercase; color: #f3e29d; margin: 2px 0 16px; }
.footer-col ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 11px; }
.footer-col a { color: #cdd9c6; text-decoration: none; font-size: 14px; transition: color .15s; }
.footer-col a:hover { color: #fff; }
.footer-fine { max-width: 1180px; margin: 44px auto 0; font-size: 11px; line-height: 1.6; color: #93a78b; padding-top: 24px; border-top: 1px solid rgba(255,255,255,.13); }
.footer-fine p { margin: 0 0 5px; }
.footer-fine strong { color: #d3ddcc; }
.footer-bottom { max-width: 1180px; margin: 16px auto 0; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: 12px; color: #93a78b; }
.footer-bottom a { color: #93a78b; text-decoration: none; }
.footer-bottom a:hover { color: #fff; }

/* ── Sticky bottom CTA ─────────────────────────────────────── */
.sticky-cta {
  position: fixed; bottom: 0; left: 0; width: 100%; z-index: 80;
  background: rgba(253,252,247,.96); backdrop-filter: blur(8px);
  border-top: 1px solid var(--line); padding: 10px 16px;
  box-shadow: 0 -6px 24px -12px rgba(0,0,0,.25);
  transform: translateY(110%); transition: transform .3s ease;
}
.sticky-cta.show { transform: translateY(0); }
.sticky-cta .row { max-width: 720px; margin: 0 auto; display: flex; align-items: center; gap: 14px; }
.sticky-cta .info { display: none; }
.sticky-cta .info .price { font-family: var(--font-serif); font-weight: 700; font-size: 18px; color: var(--ink); }
.sticky-cta .info .small { font-size: 11px; color: var(--muted); }
.sticky-cta .btn { flex: 1; white-space: nowrap; }
.sticky-cta .countmini { font-size: 12px; color: var(--rust); font-weight: 700; }

/* hide urgency elements when toggled off */
body.no-urgency .urgency-only { display: none !important; }

/* ── Responsive ────────────────────────────────────────────── */
/* ===== v2 CRO additions ===== */
/* AOV upgrade nudge (progress toward the better deal) */
.aov-nudge { display: block; width: 100%; text-align: left; margin: 14px 0 0; padding: 12px 14px; border-radius: 14px; cursor: pointer; background: #fbf3e9; border: 1.5px dashed var(--rust); transition: background .15s, transform .1s; }
.aov-nudge:hover { background: #f8ecdc; }
.aov-nudge:active { transform: scale(.995); }
.aov-nudge.done { cursor: default; background: #eef5ec; border: 1px solid var(--green); }
.aov-bar { height: 6px; border-radius: 999px; background: rgba(151,72,34,.16); overflow: hidden; margin-bottom: 9px; }
.aov-nudge.done .aov-bar { background: rgba(47,93,54,.16); }
.aov-bar span { display: block; height: 100%; border-radius: 999px; background: var(--rust); transition: width .4s ease; }
.aov-nudge.done .aov-bar span { background: var(--green); }
.aov-text { font-size: 13px; line-height: 1.45; color: #51493b; }
.aov-text strong { color: var(--ink); }
.aov-nudge.done .aov-text { display: flex; align-items: center; gap: 7px; }
.aov-cta { display: inline-block; margin-left: 4px; font-weight: 700; color: var(--rust); white-space: nowrap; }

/* Desire band */
.desire-img img { aspect-ratio: 1/1; object-fit: cover; width: 100%; }
.desire-list { list-style: none; margin: 18px 0 0; padding: 0; display: grid; gap: 14px; }
.desire-list li { display: flex; gap: 12px; align-items: flex-start; font-size: 15px; line-height: 1.55; color: var(--muted); }
.desire-list strong { color: var(--ink); font-size: 16px; }
.desire-ic { flex-shrink: 0; width: 30px; height: 30px; border-radius: 999px; background: #f6e7dd; display: grid; place-items: center; margin-top: 1px; }

/* Proof band — stats + authority */
.proof-stats { display: grid; grid-template-columns: repeat(4,1fr); gap: 16px; max-width: 920px; margin: 0 auto; }
.proof-stat { background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 26px 16px; text-align: center; box-shadow: 0 16px 34px -26px rgba(40,30,10,.3); }
.proof-stat .num { display: block; font-family: var(--font-serif); font-weight: 600; font-size: clamp(28px,3.4vw,40px); color: var(--green); line-height: 1; letter-spacing: -.02em; }
.proof-stat .lbl { display: block; margin-top: 10px; font-size: 12.5px; line-height: 1.35; color: var(--muted); }
.proof-auth { margin-top: 30px; text-align: center; }
.proof-auth__label { display: block; font-size: 11px; font-weight: 700; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); margin-bottom: 16px; }
.proof-auth__logos { display: flex; align-items: center; justify-content: center; flex-wrap: wrap; gap: clamp(22px,5vw,52px); }
.proof-auth__logos img { max-width: 168px; width: 100%; opacity: .8; filter: saturate(.9); }

/* Offer bridge re-motivator */
.offer-bridge { padding-bottom: 0; }

/* Statement band optional image */
.statement-figure { margin: clamp(28px,4vw,40px) auto 0; max-width: 440px; border-radius: 18px; overflow: hidden; border: 1px solid rgba(255,255,255,.18); box-shadow: 0 36px 64px -38px rgba(0,0,0,.6); }
.statement-band.light .statement-figure { border-color: var(--line); box-shadow: 0 30px 56px -34px rgba(0,0,0,.3); }
.statement-figure img { display: block; width: 100%; aspect-ratio: 1/1; object-fit: cover; height: auto; }

@media (max-width: 860px) {
  .proof-stats { grid-template-columns: repeat(2,1fr); }
  .desire-img { order: -1; }
}
@media (max-width: 560px) {
  .proof-stats { grid-template-columns: 1fr 1fr; gap: 12px; }
}

@media (max-width: 980px) {
  .offer-card { grid-template-columns: 1fr; max-width: 560px; }
  .offer-media { min-height: 0; height: 230px; }
  .sci-grid { grid-template-columns: repeat(2,1fr); }
  .sci-card.warn { grid-column: span 2; }
}
@media (max-width: 860px) {
  .hero-grid { grid-template-columns: 1fr; gap: 28px; }
  .hero-media { order: -1; }
  .split { grid-template-columns: 1fr; }
  .feature-3 { grid-template-columns: 1fr; gap: 28px; }
  .feature-col { grid-template-columns: 1fr 1fr; display: grid; }
  .why-grid { grid-template-columns: 1fr; }
  .why-card img { height: 200px; }
  .review-grid { grid-template-columns: 1fr; }
  .nav-links { display: none; }
  .steps { grid-template-columns: 1fr; gap: 22px; }
  .step img { aspect-ratio: 16/10; }
  .ing-hero { grid-template-columns: 1fr; }
  .sticky-cta .info { display: none; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
  .footer-brand { grid-column: 1 / -1; }
}
@media (max-width: 560px) {
  .container { padding: 0 16px; }
  .hero-grid { padding: 28px 16px 40px; }
  .feature-col { grid-template-columns: 1fr; }
  .sci-grid { grid-template-columns: 1fr; }
  .sci-card.warn { grid-column: span 1; }
  .press-grid img { max-width: 150px; }
  .announce { font-size: 11px; letter-spacing: .04em; gap: 6px; }
  .announce-suffix { display: none; }
  .footer-bottom { flex-direction: column; }
  .footer-grid { grid-template-columns: 1fr; gap: 28px; }
  .press-div { display: none; }
  .opt-stack { grid-template-columns: 1fr; }
  .rev-grid { column-count: 1; }
}

/* ============================================================
   MOBILE READABILITY PASS (≤600px)
   Calmer type rhythm · tighter sections · bigger tap targets ·
   a few dense blocks simplified so they read easily on a phone.
   ============================================================ */
@media (max-width: 600px) {
  /* gentler vertical rhythm so sections aren't endless */
  .section { padding: 44px 0; }
  .section.tight { padding: 32px 0; }
  .section-head { margin-bottom: 26px; }

  /* kickers: smaller + less tilt so they stay on one line */
  .kicker { font-size: 18px; transform: rotate(-1deg); }
  .lead { font-size: 16px; line-height: 1.55; }

  /* HERO — calmer, full-width actions */
  .hero .kicker { font-size: 17px; line-height: 1.25; max-width: 18ch; }
  .hero-rating { gap: 7px; margin-bottom: 12px; }
  .hero-rating img { height: 14px; }
  .hero-rating span { font-size: 12px; }
  .hero h1 { font-size: clamp(32px, 9vw, 40px); }
  .hero-sub { font-size: 15.5px; line-height: 1.55; margin-top: 12px; }
  .hero-price { width: 100%; gap: 12px; padding: 12px 16px; }
  .hero-price-fig .now { font-size: 28px; }
  .hero-price-vs { max-width: none; }
  .hero-cta-row { margin-top: 18px; gap: 12px; }
  .hero-cta-row .btn { width: 100%; }
  .hero-cta-row .link-underline { width: 100%; text-align: center; }
  .hero-trust { gap: 8px 16px; margin-top: 14px; }
  .hero-trust li { font-size: 12.5px; }

  /* PRESS — 5 logos read better as a tidy 2-row wrap */
  .press-title { font-size: 22px; margin-bottom: 22px; }
  .press-row { gap: 18px 24px; justify-content: center; }
  .press-row img { height: 42px; max-width: 96px; }

  /* SCIENCE / ingredient list — roomier line height, clear rows */
  .split p { font-size: 15.5px; line-height: 1.7; }
  .ing-list li { font-size: 15px; line-height: 1.65; }
  .pull-quote { font-size: 15px; }

  /* FEATURES — lead the section with the product photo */
  .feature-3 { gap: 22px; }
  .feature-3 .framed-img { order: -1; }
  .feature-card h3 { font-size: 18px; }
  .feature-card p { font-size: 14.5px; line-height: 1.6; }

  /* ENZYME cards — clearer cards, comfortable text */
  .sci-card { padding: 18px 18px; }
  .sci-card h3 { font-size: 16px; }
  .sci-card p, .sci-card ul { font-size: 14px; line-height: 1.6; }

  /* HOW IT WORKS — bigger step imagery + text */
  .step h3 { font-size: 18px; }
  .step p { font-size: 15px; line-height: 1.6; }

  /* OFFER — keep the ribbon on one line, generous tap targets */
  .offer-head h2 { font-size: clamp(24px,7vw,30px); }
  .opt-ribbon { font-size: 10px; letter-spacing: .04em; padding: 9px 12px; }
  .opt-ribbon .ribbon-full { display: none; }
  .opt-ribbon .ribbon-short { display: inline; }
  .opt-min { padding: 16px; }
  .opt-title { font-size: 17px; }
  .opt-stack li { font-size: 14px; line-height: 1.5; }
  .offer-body h3 { font-size: 20px; }

  /* FAQ — larger hit area + readable answers */
  .faq-q { padding: 18px 18px; font-size: 16px; }
  .faq-a-inner { font-size: 15px; line-height: 1.7; }

  /* DESIRE / PROOF / statement — comfortable reading sizes */
  .desire-list li { font-size: 15px; }
  .statement-copy p { font-size: 16px; line-height: 1.75; }
  .statement-copy .punch { font-size: 19px; line-height: 1.5; }
  .proof-stat { padding: 22px 12px; }
  .proof-stat .num { font-size: 30px; }

  /* sticky CTA — comfortable thumb target */
  .sticky-cta .btn { padding: 16px 20px; }
}

/* ============================================================
   CLASSIC PRODUCT PAGE (v3) — buy box above the fold
   Restructures the long-form sales page into a PDP: gallery left,
   compact buy box right, all persuasion sections flow below.
   Reuses the brand tokens above (green primary, rust offer accent).
   ============================================================ */

/* ── website-style header: logo + page nav + CTA, burger on mobile ── */
.pdp-headcta { padding: 11px 20px; font-size: 12px; }
.pdp-burger { display: none; width: 38px; height: 34px; border: none; background: transparent; cursor: pointer; flex-direction: column; justify-content: center; gap: 5px; padding: 0; margin-left: auto; }
.pdp-burger span { display: block; height: 2px; width: 22px; margin: 0 auto; background: var(--ink); border-radius: 2px; transition: transform .22s ease, opacity .18s ease; }
.pdp-burger[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.pdp-burger[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.pdp-burger[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
/* slide-in mobile menu — same structure/layout as the site's mobile menu */
.pdp-menu { display: none; position: fixed; inset: 0; z-index: 1000; overflow: hidden; }
.pdp-menu-scrim { position: absolute; inset: 0; background: rgba(28,28,25,.38); opacity: 1; }
.pdp-menu-panel {
  position: absolute; top: 0; right: 0; width: 100%; height: 100%;
  background: #f6f1e6; overflow-y: auto; -webkit-overflow-scrolling: touch;
  transform: none;
  box-shadow: -10px 0 30px -20px rgba(0,0,0,.35); display: flex; flex-direction: column;
}
@keyframes pdpSlideIn { from { transform: translateX(100%); } }
@keyframes pdpFade { from { opacity: 0; } }
.pdp-menu-top { position: sticky; top: 0; background: #f6f1e6; border-bottom: 1px solid #e3d9c2; padding: 12px 16px; display: flex; align-items: center; justify-content: space-between; }
.pdp-menu-close { width: 38px; height: 38px; border-radius: 999px; border: 1px solid #d8ccaf; background: #fff8eb; display: grid; place-items: center; font-size: 16px; line-height: 1; color: #2c2620; cursor: pointer; }
.pdp-menu-word { font-family: var(--font-serif); font-size: 17px; letter-spacing: .3em; color: #2c2620; font-weight: 500; padding-left: .3em; }
.pdp-menu-spacer { width: 38px; }
.pdp-menu-label { padding: 20px 18px 6px; display: flex; align-items: baseline; gap: 8px; }
.pdp-menu-label .hand { font-family: var(--font-hand); color: var(--rust); font-size: 18px; line-height: 1; }
.pdp-menu-label .lbl { font-size: 11px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; color: #5e5544; }
.pdp-menu-label .rule { flex: 1; height: 1px; background: #e3d9c2; margin-left: 4px; }
.pdp-menu-links { display: flex; flex-direction: column; }
.pdp-menu-links a { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 16px 18px; font-family: var(--font-serif); font-size: 18px; color: #1d1c19; text-decoration: none; border-bottom: 1px solid #efe8d6; }
.pdp-menu-links a svg { transform: rotate(-90deg); flex-shrink: 0; }
.pdp-menu-links a:active { background: #efe8d6; }
.pdp-menu-cta { padding: 22px 18px 6px; }
.pdp-menu-cta p { text-align: center; font-size: 12px; color: #7a6e57; margin: 10px 0 0; }
.pdp-menu-foot { margin-top: auto; padding: 22px 18px 28px; text-align: center; font-size: 10.5px; color: #9a8e74; letter-spacing: .02em; }

@media (max-width: 860px) {
  .pdp-header .bar { padding: 7px 16px; gap: 12px; }
  .pdp-header .brand-logo { height: 26px; }
  .pdp-headcta { display: none; }
  .pdp-burger { display: flex; }
  .pdp-menu { display: block; }
}

/* ── PDP hero shell ───────────────────────────────────────── */
.pdp {
  background:
    radial-gradient(120% 80% at 85% 0%, #f8f1de 0%, rgba(248,241,222,0) 55%),
    var(--cream);
  border-bottom: 1px solid var(--line);
}
.pdp-grid {
  max-width: 1200px; margin: 0 auto; padding: 30px 24px 40px;
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 4vw, 64px);
  align-items: start;
}

/* gallery (left, sticky on desktop) */
.pdp-gallery { position: sticky; top: 84px; }
.pdp-stage {
  position: relative; border-radius: 22px; overflow: hidden; background: #fff;
  border: 1px solid var(--line); box-shadow: 0 44px 80px -46px rgba(40,30,10,.5);
  aspect-ratio: 1 / 1;
}
.pdp-stage > img { width: 100%; height: 100%; object-fit: cover; display: block; }
.pdp-ph { width: 100%; height: 100%; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 6px; text-align: center; padding: 16px;
  background: repeating-linear-gradient(45deg, #efe8d6 0 12px, #e7dcc4 12px 24px);
  color: #8a7d63; font-family: ui-monospace, "SFMono-Regular", Menlo, monospace; font-size: 14px; letter-spacing: .04em; }
.pdp-ph span { font-size: 11px; opacity: .75; }
.pdp-ph-mini { width: 100%; height: 100%; display: grid; place-items: center;
  background: repeating-linear-gradient(45deg, #efe8d6 0 7px, #e7dcc4 7px 14px);
  color: #8a7d63; font-family: ui-monospace, monospace; font-size: 13px; font-weight: 600; }
.pdp-flag {
  position: absolute; top: 14px; left: 14px; z-index: 2;
  background: var(--green); color: #fff; font-size: 10.5px; font-weight: 700;
  letter-spacing: .12em; text-transform: uppercase; padding: 7px 13px; border-radius: 999px;
  display: inline-flex; gap: 6px; align-items: center; box-shadow: 0 8px 18px -8px rgba(0,0,0,.4);
}
.pdp-stage-arrow {
  position: absolute; top: 50%; transform: translateY(-50%); z-index: 3;
  width: 38px; height: 38px; border-radius: 999px; border: 1px solid var(--line);
  background: rgba(253,252,247,.92); color: var(--green); display: grid; place-items: center;
  box-shadow: 0 6px 16px -6px rgba(0,0,0,.3);
}
.pdp-stage-arrow.prev { left: 12px; }
.pdp-stage-arrow.next { right: 12px; }
.pdp-thumbs { display: flex; gap: 10px; margin-top: 12px; }
.pdp-thumbs button {
  flex: 1 1 0; min-width: 0; aspect-ratio: 1 / 1; padding: 0; background: #fff;
  border: 1.5px solid var(--line); border-radius: 12px; overflow: hidden;
  cursor: pointer; transition: border-color .15s, transform .1s;
}
.pdp-thumbs button.active { border-color: var(--green); }
.pdp-thumbs button:active { transform: scale(.97); }
.pdp-thumbs img { width: 100%; height: 100%; object-fit: cover; display: block; }

/* buy box (right) */
.pdp-buy { max-width: 540px; }
.pdp-review { margin-top: 14px; }
.pdp-review--mob { display: none; }
.pdp-review-card { display: flex; gap: 14px; align-items: flex-start; background: #fff; border: 1px solid var(--line); border-radius: 16px; padding: 16px 18px; box-shadow: 0 16px 34px -28px rgba(40,30,10,.3); }
.pdp-review-side { flex-shrink: 0; width: 60px; text-align: center; }
.pdp-review-av { width: 46px; height: 46px; border-radius: 999px; background: var(--sage); color: var(--green); display: grid; place-items: center; font-family: var(--font-serif); font-weight: 600; font-size: 17px; margin: 0 auto 6px; }
.pdp-review-name { font-size: 11px; font-weight: 700; color: var(--ink); line-height: 1.2; }
.pdp-review-vb { display: inline-flex; align-items: center; gap: 3px; font-size: 9.5px; color: var(--green); margin-top: 3px; }
.pdp-review-main .stars { display: inline-flex; margin-bottom: 4px; }
.pdp-review-head { font-family: var(--font-serif); font-size: 15px; color: var(--ink); margin: 3px 0 5px; line-height: 1.2; }
.pdp-review-body { font-size: 13px; line-height: 1.5; color: var(--muted); margin: 0; }
.pdp-review-link { display: block; text-align: center; margin: 14px 0 0; font-size: 13px; font-weight: 600; color: var(--ink-soft); text-decoration: underline; text-decoration-color: var(--gold); text-underline-offset: 4px; }
.pdp-review-link:hover { color: var(--green); }
.pdp-rating { display: flex; flex-wrap: wrap; align-items: center; gap: 6px 10px; font-size: 13px; color: #5a5240; }
.pdp-rating .stars { line-height: 0; }
.pdp-rating strong { color: var(--ink); font-weight: 700; }
.pdp-rating .pdp-sold { display: inline-flex; align-items: center; gap: 5px; color: var(--rust); font-weight: 600; }
.pdp-title {
  font-family: var(--font-serif); font-weight: 500; font-size: clamp(30px, 4.2vw, 46px);
  line-height: 1.0; letter-spacing: -.028em; color: var(--ink); margin: 12px 0 0;
}
.pdp-subname {
  display: block; margin-top: 8px; font-family: var(--font-serif); font-style: italic;
  font-size: clamp(15px, 1.8vw, 18px); font-weight: 500; letter-spacing: 0; color: var(--muted);
}
.pdp-desc { font-family: var(--font-serif); font-size: 16px; line-height: 1.55; color: #4a4434; margin: 14px 0 0; max-width: 48ch; }

/* founder micro-note (compact) */
.pdp-note {
  display: flex; gap: 12px; align-items: flex-start; margin: 16px 0 0;
  background: var(--cream-warm); border: 1px solid var(--line); border-radius: 14px; padding: 12px 14px;
}
.pdp-note img { width: 42px; height: 42px; border-radius: 999px; object-fit: cover; flex-shrink: 0; }
.pdp-note p { margin: 0; font-size: 13px; line-height: 1.5; color: #51493b; }
.pdp-note .hand { font-family: var(--font-hand); font-size: 18px; color: var(--rust); display: block; line-height: 1; margin-bottom: 2px; }

/* compact urgency line */
.pdp-urg {
  margin-top: 16px; display: inline-flex; align-items: center; gap: 8px;
  background: #fbf3e9; border: 1px solid rgba(151,72,34,.28); color: var(--rust-deep);
  font-size: 13px; font-weight: 600; padding: 8px 14px; border-radius: 10px;
}
.pdp-urg b { font-variant-numeric: tabular-nums; color: var(--rust); letter-spacing: .02em; }

/* package selector — compact */
.pdp-opt-label { font-size: 11px; font-weight: 700; letter-spacing: .18em; text-transform: uppercase; color: var(--muted); margin: 18px 0 16px; }
.pdp-opts { display: grid; gap: 12px; margin-top: 2px; }
.pdp-opt {
  position: relative; display: flex; align-items: center; gap: 12px; overflow: visible;
  border: 1.5px solid var(--line); border-radius: 14px; padding: 14px 16px; background: #fff;
  cursor: pointer; transition: border-color .15s, box-shadow .15s, background .15s;
}
.pdp-opt.active { border-color: var(--green); box-shadow: 0 0 0 3px rgba(47,93,54,.12); background: #fbfcf8; }
.pdp-opt.hero { border-width: 2px; }
.pdp-opt.hero.active { box-shadow: 0 16px 36px -20px rgba(47,93,54,.45); }
.pdp-opt .ribbon {
  position: absolute; top: -10px; left: 16px; background: var(--green); color: #fff;
  font-size: 9.5px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase;
  padding: 3px 10px; border-radius: 999px; display: inline-flex; gap: 5px; align-items: center;
}
.pdp-opt .radio { width: 20px; height: 20px; border-radius: 999px; border: 2px solid var(--line); flex-shrink: 0; display: grid; place-items: center; transition: border-color .15s; }
.pdp-opt.active .radio { border-color: var(--green); }
.pdp-opt.active .radio::after { content: ""; width: 10px; height: 10px; border-radius: 999px; background: var(--green); }
.pdp-opt .opt-info { flex: 1; min-width: 0; }
.pdp-opt .opt-name { display: block; font-family: var(--font-serif); font-weight: 600; font-size: 16.5px; color: var(--ink); line-height: 1.2; }
.pdp-opt .opt-desc { display: block; font-size: 12.5px; color: var(--muted); margin-top: 4px; line-height: 1.35; }
.pdp-opt .opt-desc .free { color: var(--rust); font-weight: 700; }
.pdp-opt .opt-price { text-align: right; flex-shrink: 0; }
.pdp-opt .opt-price .save { display: inline-block; background: var(--rust); color: #fff; font-size: 10px; font-weight: 700; padding: 2px 7px; border-radius: 999px; margin-bottom: 4px; }
.pdp-opt .opt-price .figs { display: flex; align-items: baseline; gap: 6px; justify-content: flex-end; }
.pdp-opt .opt-price .old { text-decoration: line-through; color: #9a8e74; font-size: 14px; }
.pdp-opt .opt-price .now { font-family: var(--font-serif); font-weight: 700; font-size: 22px; color: var(--ink); line-height: 1; }
.pdp-opt.hero .opt-price .now { font-size: 27px; }
.pdp-opt .opt-price small { display: block; font-size: 11px; color: var(--muted); margin-top: 3px; }
.pdp-opt.hero .opt-price small { color: var(--green); font-weight: 700; }

/* one-line AOV nudge (only on starter) */
.pdp-nudge {
  display: block; width: 100%; text-align: left; margin: 10px 0 0; padding: 10px 13px;
  border-radius: 12px; cursor: pointer; background: #fbf3e9; border: 1.5px dashed var(--rust);
  font-size: 12.5px; line-height: 1.4; color: #51493b; transition: background .15s;
}
.pdp-nudge:hover { background: #f8ecdc; }
.pdp-nudge strong { color: var(--ink); }
.pdp-nudge .go { color: var(--rust); font-weight: 700; white-space: nowrap; }

.pdp-perks { list-style: none; margin: 14px 0 0; padding: 0; display: grid; gap: 7px; }
.pdp-perks li { display: flex; gap: 8px; align-items: flex-start; font-size: 13.5px; line-height: 1.4; color: #51493b; }
.pdp-perks li svg { margin-top: 1px; flex-shrink: 0; }
.pdp-perks strong { color: var(--ink); }

.pdp-cta { margin-top: 16px; }
.pdp-assure { display: flex; flex-wrap: wrap; gap: 10px 18px; justify-content: center; margin-top: 14px; }
.pdp-assure span { display: inline-flex; gap: 6px; align-items: center; font-size: 12.5px; font-weight: 600; color: var(--green); }
.pdp-buy .bought-line { margin: 12px 0 0; }

/* trust strip directly under hero */
.pdp-trust { border-top: 1px solid var(--line); background: var(--cream-warm); }
.pdp-trust .row { max-width: 1000px; margin: 0 auto; padding: 24px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }
.pdp-trust .cell { display: flex; flex-direction: column; align-items: center; text-align: center; gap: 9px; }
.pdp-trust .ic { width: 48px; height: 48px; border-radius: 999px; background: var(--sage); display: grid; place-items: center; flex-shrink: 0; }
.pdp-trust h4 { font-family: var(--font-serif); font-weight: 600; font-size: 15.5px; color: var(--ink); margin: 0; }
.pdp-trust p { font-size: 12.5px; color: var(--muted); margin: 0; line-height: 1.4; }

/* ── PDP responsive ───────────────────────────────────────── */
@media (max-width: 900px) {
  .pdp-grid { grid-template-columns: 1fr; gap: 18px; padding: 16px 16px 26px; }
  .pdp-gallery { position: static; }
  .pdp-review--desk { display: none; }
  .pdp-review--mob { display: block; }
  /* full-bleed 1:1 product image — edge to edge, flush to the top, saves space */
  .pdp-stage { aspect-ratio: 1 / 1; height: auto; max-height: none; min-height: 0; margin: -16px -16px 0; border-radius: 0; border: none; box-shadow: none; }
  .pdp-buy { max-width: none; }
  .pdp-title { font-size: clamp(28px, 8vw, 38px); }
  .pdp-trust .row { grid-template-columns: 1fr; gap: 10px; padding: 18px 16px; }
  .pdp-trust .cell { flex-direction: row; text-align: left; align-items: center; gap: 14px; }
  .pdp-trust .ic { width: 42px; height: 42px; }
}
@media (max-width: 560px) {
  .pdp-stage { aspect-ratio: 1 / 1; }
  /* compact thumbnail rail like the reference (image + small thumbs row) */
  .pdp-thumbs { gap: 6px; margin-top: 8px; overflow-x: auto; scrollbar-width: none; padding-bottom: 2px; }
  .pdp-thumbs::-webkit-scrollbar { display: none; }
  .pdp-thumbs button { flex: 0 0 44px; border-radius: 9px; }
  .pdp-desc { font-size: 15px; }
  .pdp-opt { padding: 13px 14px; }
  .pdp-opt .opt-name { font-size: 15.5px; }
  .pdp-opt.hero .opt-price .now { font-size: 24px; }
  /* compact review card on mobile, like the reference */
  .pdp-review-card { padding: 13px 14px; gap: 11px; }
  .pdp-review-side { width: 50px; }
  .pdp-review-av { width: 38px; height: 38px; font-size: 13px; }
  .pdp-review-head { font-size: 13.5px; }
  .pdp-review-body { font-size: 12px; line-height: 1.45; }
  .pdp-review-link { font-size: 12.5px; margin-top: 12px; }
}

/* ── buy-box: outcome bullets + value stack (Punkte 2 & 5) ── */
.pdp-outcomes { list-style: none; margin: 14px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px 16px; }
.pdp-outcomes li { display: inline-flex; align-items: center; gap: 6px; font-size: 13.5px; font-weight: 600; color: var(--ink-soft); }
.pdp-stack { margin-top: 16px; border: 1px solid rgba(47,93,54,.18); border-radius: 14px; background: var(--sage); padding: 14px 16px; }
.pdp-stack-label { font-size: 11px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }
.pdp-stack ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.pdp-stack li { display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 9px; font-size: 13.5px; color: #51493b; }
.pdp-stack li svg { flex-shrink: 0; }
.pdp-stack li .sl { line-height: 1.3; }
.pdp-stack li .sv { font-weight: 700; font-size: 12px; color: var(--muted); white-space: nowrap; }
.pdp-stack li .sv.free { color: var(--rust); }
.pdp-stack-total { display: flex; align-items: baseline; gap: 10px; margin-top: 12px; padding-top: 12px; border-top: 1px dashed var(--line); }
.pdp-stack-total .old { text-decoration: line-through; color: #9a8e74; font-size: 16px; }
.pdp-stack-total .now { font-family: var(--font-serif); font-weight: 700; font-size: 26px; color: var(--ink); line-height: 1; }
.pdp-stack-total .save { margin-left: auto; background: var(--rust); color: #fff; font-size: 11px; font-weight: 700; padding: 4px 10px; border-radius: 999px; }

/* ── inline repeat CTA (Punkt 7) ── */
.inline-cta { display: flex; flex-direction: column; align-items: center; gap: 9px; margin-top: clamp(28px, 4vw, 40px); }
.inline-cta-note { font-size: 12.5px; color: var(--muted); font-weight: 600; }

/* ── comparison table: MamaWillow vs Flüssigwaschmittel (Punkt 1) ── */
.cmp { max-width: 720px; margin: 0 auto; border: 1px solid var(--line); border-radius: 18px; overflow: hidden; background: #fff; box-shadow: 0 26px 54px -34px rgba(40,30,10,.32); }
.cmp-head, .cmp-row { display: grid; grid-template-columns: 1.55fr 1fr 1fr; align-items: center; }
.cmp-head { background: var(--cream-warm); border-bottom: 1px solid var(--line); }
.cmp-row { border-bottom: 1px solid var(--line); }
.cmp-row:last-child { border-bottom: none; }
.cmp-rowlabel { padding: 13px 16px; font-size: 13.5px; font-weight: 600; color: var(--ink); line-height: 1.3; }
.cmp-col { padding: 13px 8px; text-align: center; }
.cmp-col.best { background: rgba(47,93,54,.06); }
.cmp-head .cmp-col { font-family: var(--font-serif); font-weight: 600; font-size: 15px; color: var(--ink-soft); display: flex; align-items: center; justify-content: center; gap: 6px; }
.cmp-head .cmp-col.best { color: var(--green); }
.cmp-head .cmp-col.best img { width: 18px; height: 18px; }
.cmp-cell { display: inline-flex; align-items: center; justify-content: center; font-size: 13px; }
.cmp-cell .yes { width: 24px; height: 24px; border-radius: 999px; background: var(--green); display: grid; place-items: center; }
.cmp-cell .no { color: #c2553a; font-size: 17px; font-weight: 700; }
.cmp-cell.txt { font-weight: 700; color: var(--ink); }
.cmp-cell.txt.bad { color: #9a8e74; font-weight: 600; }

/* ── "Was dich erwartet" timeline (Punkt 3) ── */
.expect { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(18px, 3vw, 28px); max-width: 1000px; margin: 0 auto; }
.expect-step { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 24px; box-shadow: 0 18px 40px -30px rgba(40,30,10,.3); }
.expect-top { display: flex; align-items: center; justify-content: space-between; margin-bottom: 14px; }
.expect-ic { width: 46px; height: 46px; border-radius: 999px; background: var(--sage); display: grid; place-items: center; }
.expect-num { font-family: var(--font-serif); font-weight: 600; font-size: 34px; color: var(--line); line-height: 1; }
.expect-step h3 { font-family: var(--font-serif); font-weight: 600; font-size: 19px; color: var(--ink); margin: 0 0 12px; letter-spacing: -.01em; }
.expect-step ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 9px; }
.expect-step li { display: flex; gap: 8px; align-items: flex-start; font-size: 14px; line-height: 1.45; color: var(--muted); }
.expect-step li svg { margin-top: 2px; flex-shrink: 0; }

/* ── Qualifier "richtig für dich, wenn…" (Punkt 8) ── */
.qualify-img img { aspect-ratio: 1/1; object-fit: cover; width: 100%; }
.qualify-list { list-style: none; margin: 18px 0 0; padding: 0; display: grid; gap: 12px; }
.qualify-list li { display: flex; gap: 12px; align-items: flex-start; font-size: 15.5px; line-height: 1.5; color: var(--ink-soft); }
.qualify-ic { flex-shrink: 0; width: 26px; height: 26px; border-radius: 999px; background: var(--green); display: grid; place-items: center; margin-top: 1px; }

/* ── Authority / founder block (Punkt 4) ── */
.authority-img img { aspect-ratio: 1/1; object-fit: cover; width: 100%; object-position: center top; }
.authority .split p { font-size: 16px; line-height: 1.65; }
.authority-chips { display: flex; flex-wrap: wrap; gap: 8px; margin: 18px 0 0; }
.authority-sign { font-family: var(--font-hand); font-size: 23px; color: var(--rust); margin: 18px 0 0; line-height: 1.3; }

@media (max-width: 860px) {
  .expect { grid-template-columns: 1fr; }
  .qualify-img, .authority-img { order: -1; }
}
/* every CTA stays on one line, even full-width on small phones */
@media (max-width: 600px) {
  .btn { letter-spacing: .08em; gap: 8px; }
  .btn-lg { padding: 18px 16px; font-size: 12.5px; }
  .btn svg { width: 13px; height: 13px; }
}
@media (max-width: 560px) {
  .cmp-head, .cmp-row { grid-template-columns: 1.5fr .9fr .9fr; }
  .cmp-rowlabel { padding: 12px 12px; font-size: 12.5px; }
  .cmp-head .cmp-col { font-size: 12.5px; }
  .cmp-head .cmp-col.best img { display: none; }
  .cmp-cell.txt { font-size: 12px; }
  .qualify-list li { font-size: 15px; }
}
